Adidas Gets in on the Game

If you’re caught playing with a phone or a video game in class, chances are it could end up in the teacher’s drawer. So does this mean that some kids might be going home barefoot? Could be as Adidas has released a line of shoes called the “Originals,” sneakers, which include the Superstar, Stan Smith, Forum, Nizza and Samba. Each of these has a barcode in the tongue of the shoe (no tongue and cheek here), which can be read by a Webcam to open the world of the 3D Adidas Originals neighborhood.

 The shoes in turn become the controller, and shoeless Joes can play in a series of interactive games in this world, including a laser blaster game, a skateboard game, a Star Wars themed game and a music-based game. Let’s hope that each player has to use their shoes/controllers and that these don’t get that nasty shoe smell. That might be one reality no one needs!

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