Inventor and self-professed “golf nut” Lance McWilliams is looking to change the game. He’s in the swing of things with a newly launched training aid, the Zoom Boom. The 44-year-old Fort Worth native had already gone from average golfer to the creator of the 15 Minute Golf instructional system, and now he’s looking to truly revolutionize the way golfers make their swings. To this end he actually studied not just the way the game is played but also the players too, and found that it might not be the golf clubs that are what is at question, but rather the way they’re used that really needed to change.
In an article for The Fort Worth Business Press, McWilliams explains, “I studied all the greats and then I’d go the driving range and study the not-so-greats. I tried to figure out what makes this golfer different from that golfer.” It was seeing the so-called “not-so-greats” that was the epiphany for the erstwhile marketer turned designer. He saw that many golfers failed to stay on plane and finish their swing in a balanced position.
This led McWilliams to the somewhat futuristic looking Zoom Boom training tool that features a counter-balance on two separate planes, which helps create lag and actually increases the club head speed. The Zoom Boom utilizes what McWilliams labeled the Triangular Balancing technology. The result essentially forces the golfer to release the club at the same point on each swing, while the second counter balance forces the golfer to square the club face each time.
The Zoom Boom is now available for $99, and since being released in January has earned top honors at the 2010 North Texas Golf Expo. The question now is whether this aid, along with some time at the driving range, will turn the not-so-greats into nearly-greats, and more importantly the nearly-greats into the truly greats?
[Via The Fort Worth Business Press: Local inventor takes a swing at golf industry]