According to a new report by Global Industry Analysts, Inc., the global market for sports and fitness clothing will increase to $126.30 billion by 2015, driving in part by sales in the burgeoning Asian market, as well as the evolving markets in Latin America, Africa and surprisingly even the Middle East.
The United States currently is the world’s single largest market for sports and fitness clothing, with Europe and Asia-Pacific following. The aging-but-active population in these regions will see continued growth, especially as women remain a highly lucrative target audience.
We at KineticShift hope that this increase as a market means that we’ll continue to see innovative products that help encourage people to work out, while offering fitness benefits as well. Clothing maybe fashion, but fitness shouldn’t have to be fashionable.