We’ve been following the story of GM’s unfortunate ad campaign (above), which is aimed at college students. As the ad suggests bicycles, and biking to class (or apparently anywhere) is uncool – and students should instead put themselves in debt to buy a GM car. The Los Angeles Times reported that GM didn’t consider the ad to be “anti-bike,” and quoted Tom Henderson, a GM spokesman: “The content of the ad was developed with college students and was meant to be a bit cheeky and humorous and not meant to offend anybody.”
The ad caught the attention of numerous bike blogs, and GM has since apologized via Twitter. And that could have been the end of the story. Giant Bicycles offered its own take on the ad (image after the jump).
Kudos to Giant for poking fun at the GM ad!