Adidas Gets Adapt and in Motion

This week Adidas unveiled its new natural running shoe collection, a first for the company, with the release of the adipure Motion for beginners to go anaturale, the adipure Gazelle for intermediate runners, and the adipure Adapt for advanced natural guns. The line of shoes is engineered to promote pure and natural movement to help runners safely and gradually improve their speed, strength and performance through minimalist running.

This is accomplished as the adipure range offers varying heel gradients to help strengthen the foot’s musculoskeletal system. The Motion, offers just an 11mm drop, which is reportedly the ideal “first step” for natural running, while the Gazelle takes it down to 7mm. Finally the Adapt, which weights just 4.5ounces, takes it to 4mm for advanced natural runners. The shoes were created through stress analysis mapping using 500 sensors on a bare foot to measure where the foot stretches during impact, and this helped determine where it requires more freedom along with more support.

The shoes feature Techfit across the top to provide a sock-like fit along with 360 degrees of flexibility, while stretch mesh and polyurethane allows the foot to function naturally with the right amount of support where it is needed.

The shoes will be ready to let runners get natural in August.

Adidas Official Website

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