Adidas Primed For Running

This week Adidas introduced its new adizero Primeknit running shoe, its first one-piece upper performance design that features seamless engineering technology. The shoe, which is the first of its kind for a running shoe, uses new technology to digitally knit the entire upper in a single continuous piece.

The knitting fused yarn provides flexibility and support where it is need, and no lining or reinforcement is necessary as the strength of the shoe comes from the yarn itself, which is knitted in distinct grid patterns to provide ventilation. This provides precision construction while eliminating additional materials and thus producing little waste.

The shoes will be available in multiple colors this fall in the United States.

And as this arrives in time for the Olympic Games there will be 2,012 individually numbered pairs made available beginning today in the red and white colors Adidas athletes will be wearing in the London Olympic Games. Of course to get these you’ll have to head to the temporary store located at 10 Newburgh Street in London. But while there you can always try and catch some of the games.

Adidas Official Website

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