They blend into the landscape and even if we notice them, many think they’re eyesores. We’re talking about billboards. But here is something most of us never think about: what happens to the materials after the ad campaign is over? What becomes of the billboard?
Alec Avedissian clearly wondered exactly that, because he and two fellow surfers, Ryan Judy and Sho Rust, got together and formed Rareform, a business venture that takes the vinyl material from old billboards and creats durable, water-proof, mildew proof surfboard cases. Given the number of billboards in his native Los Angeles it isn’t hard to see that Rareform could have an endless supply of material!
Avedissian came up with the idea while in Central America where he found that locals in a rural fishing village were using the vinyl material in the construction of their homes. Thus from this trip a business was born! So instead of ending up in a landfill those old eyesores can now help protect a surfboard.
Rareform Official Website
[Via Forbes: What an Idea: Surfboard Bags from Billboards]