Detroit earned the moniker “The Motor City” because it was the car city in its heyday. Those times are in the past, but the days of “wheeled” innovation aren’t completely in the city’s rearview mirror. It might not be new car companies, but there is a serious bike movement in Detroit. New startup Shinola, a bicycle company based in the suburb of Waterford, is about to roll out a line of commuter bikes including the Runwell (above), a commuter bike that features disc brakes, Shimano Alfine 11 internally geared hub; and the Bixby, a three-speed that evokes the look of a classic European bike with just a hint of art deco influence.
Shinola’s founders said they’re proud to be in Detroit, and Detroit should be proud to have companies like coming back to town.