We heard that the world’s fastest man on a bicycle – that would be Mark Cavendish of the U.K. – has launched a new brand called CVNDSH. Since he’s also the bad boy of cycling we aren’t surprised that it also features the tagline “FST AS FCK,” but you can read it as you see it.
The first product to reportedly carry the CVNDSH brand was the Specialized Venge bicycle that was launched earlier this year at the Giro d’Italia pro-cycling race. We can only imagine what he might roll out this weekend at the start of the Tour de France.