Fitness is on the rise – at least at the annual CES (formerly the Consumer Electronics Show). The Consumer Electronics Association (CEA) has announced that there will be 30 percent growth in the digital fitness footprint at the 2014 International CES. This will be produced in a partnership with Living in Digital Times, where the Fitness Tech will focus exclusively on the newest technologies for the sports and fitness enthusiast. It will expand to 11,500 square feet and will showcase more than 75 innovative companies.
According to CEA’s semi-annual report, the market for fitness technology is predicted to grow nearly 25 percent in 2014. CES will showcase the latest developments and discoveries across the digital fitness category. FitnessTech will feature hundreds of products, services and solutions that use technology to make workouts and outdoor activities fun, safe and effective.
The 2014 CES will run January 7-10, 2014 in Las Vegas, Nevada.