Roland Reagan dubbed the Soviet Union (rightly we think) the “Evil Empire,” and of course the Star Wars gave the idea of “empire” a bad name as well. But cycling shoe maker Giro sees the moniker a bit differently and has introduced the Empire MTB shoe, which features a camouflage color scheme.
The shoes are designed for off-road but do seem inspired by road shoes, and thus are according to the company a perfect match for fall riding, and could be great for gravel rides, cyclocross and commuting. Only 50 pairs of the these are being sold through Facebook page, but another 350 pairs will be offered to Giro athletes and at retail worldwide.
Don’t underestimate the power of Empire!