Pure Cycling
From Bicycle Retailer: LeMond Revolution sponsors Bike Pure team
LeMond Revolution is becoming a supplier and co-title sponsor of the Australia-based anti-doping organization Bike Pure and its road racing team.
Speed Thrills
From Vimeo: Experiments in Speeds
Fat Breath
From Journal of Breath Research: A prototype portable breath acetone analyzer for monitoring fat loss
Acetone contained in our exhaled breath is a metabolic product of the breakdown of body fat and is expected to be a good indicator of fat-burning. Typically, gas chromatography or mass spectrometry are used to measure low-concentration compounds in breath but such large instruments are not suitable for daily use by diet-conscious people.
EVO-lution
From Sport Techie: From Kickstarter to the USGA: The Incredible Digital Journey of the Evo Golf Ball
The passion of the golf enthusiast is well documented. Their desire to improve their game and lower the score on the card knows no bounds. As such, golfers are recognized as one of the most loyal consumer groups in sports, and while more than a few have come calling with promise of salvation, few have served as the catalyst for revolution.
ING Out
From Sport’s Business Daily: ING Out As N.Y. Marathon Title Sponsor, With BMW Among Rumored Replacements
ING last week officially informed the N.Y. Road Runners that it is “exiting as title sponsor” of the N.Y. Marathon after a 10-year run, according to sources cited by Terry Lefton in this week’s SPORTSBUSINESS JOURNAL. The ING moniker will “remain on the event this year.” Sources said that …