Last month Adidas announced that its Smart Run won the product design category at the Red Dot Award 2014 and the wearable device stood out from 4,815 entries and received the Red Dot: Best of the Best for highest quality and ground-breaking design.
“Our ambition was to bring all the features and technology that runners value into an elegant, wearable package, with comfort and usability driving our decision making. Simple forms were executed in high quality materials such as magnesium, stainless steel, glass and silicone, to bring the look and feel that is appropriate to this level of innovation,” said Scott Tomlinson, design lead of the SMART RUN. “We consciously ignored the running watch template and looked more into the world of consumer electronics for reference. The touch screen display is the hero of the product and allows a clean look for all day wear, but also brings a rich and intuitive experience that comes to life as the runner requires it. We believe that the key to successful wearable technology goes beyond the features and functions, and is really driven by how well the product integrates into the daily life of the user, how well it simplifies and reduces, rather that what it adds.”