There are a few ways to ride the Amgen Tour of California. You can train hard, win local races, get picked up by a team and ride with the pros. Or you can ride it virtually with Strava, creator powerful Web and mobile applications for avid athletes, and AEG, one of the leading sports and entertainment providers. The two companies have announced that Strava will power social fitness for next month’s Tour. The three-year partnership will bring Strava’s event maps to the Web and mobile platforms. Strava is further supplying complimentary premium memberships to all race participants and will also offer training and race-day challenges.
“We are excited to partner with AEG to bring the sport of cycling even closer to the fans,” said Michael Horvath, CEO of Strava. “Strava’s GPS maps and online competitions allow avid cyclists to follow their favorite pros, compare and compete, and gain deeper insight into their own training.” Continue reading Ride the Tour of California With Strava and AEG