httpv://youtu.be/LcprI3xFf24
As a former New York city resident and cyclist, I’m very familiar with the door prize. That’s what happens when you’re riding and the driver or passenger opens the car door in front of you at a point when running into it is unavoidable. NYC DOT (Department of Transportation) produced a 30-second video that airs in taxis around the city to raise awareness and advises passengers to exit the taxi on the right side – by the curb – and to look before opening the door.
This week pro cycling photographer and AIDS Awareness advocate Brian Hodes of VeloImages kicked off “Project RideRED.” This is a national campaign to raise awareness of and funds for a cure for AIDS/HIV. The event is timed to coincide with World AIDS Day, and the year-long Project RideRED campaign will commemorate the 30th anniversary of the first AIDS diagnois.
“More than a million people in the United States currently live with HIV, with more than 50,000 new infections occurring each year,” said Hodes. “The last thirty years of AIDS has brought heartache and suffering to too many families - now is the time for us to stand together. I invite members of the cycling community everywhere to throw on a red jersey or red product and RideRED.”
The campaign will be with a series of organized and individual tribute rides on November 28, 2010 and people from all over the world have committed to the event, where they will sport red clothing, accessories, components and/or bikes when the ride. Riders have further committed to taking part in 30 mile rides (one mile for each year of known AIDS infection).
Project RideRED partners include Primal Wear, HUDZ, Rolf Prime, FLUID, Earth, Wind and Rider, SIDI America and Walz Caps. All proceeds from the sale of limited edition items will benefit Until There’s a Cure.