ROTOR Bike Components – More Than Meets the Eye as New Co-Sponsor

This week ROTOR Bike Components announced that it will supply both the Geox-TMC Transformer Team and the elite women’s Diadora-Pasta Zara Team. The company will supply both teams with its Q-Rings oval chainrings, 3D cranks, Press-Fit and BB1 bottom brackets as well as chain catchers and seat mast topper.

The ROTOR components have been popular with numerous riders include 2008 Tour de France winner Carlos Sastre,and Giro d’Italia and Vuelta a Espana winter Denis Menchov.

For 2011 Geox-TMC Transformer Team and Diadora-Pasta Team will use the innovative equipment.

“We are very pleased to be part of this long-term project,” said Pablo Carrasco, ROTOR President and R&D Director. “The agreement with Fuji and Geox-TMC Transformers will be for the next five years. We are expanding our range of products, with the focus on ROTOR becoming a global company. Fuji is an important part of a truly global corporation as well as a great bike manufacturer with whom to work in achieving our goals for growth.”

ROTOR Bike Components

Tour de France: Oakley on the Eyes

All eyes are on Oakley, or is that Oakley is on the eyes at this month’s Tour de France? The performance eyewear maker has announced updates to the glasses that will be worn by the competitors, and which will now be available to fans as well.

Lance Armstrong sporting a pair of Oakley Radar glass

Among the racers wearing the new Oakley glasses will be Lance Armstong, and he’ll be sporting LIVESTRONG versions of the Oakley Radar and Jawbone models. Each is available with quick change-out lenses, including the G30 lens that is being used by Armstrong. There will also be new Clear-Black Iridium Photochromic lenses with new technology that automatically adjusts to changing conditions – like those in parts of France where it can go from rain to sunny skies.

Fabian Cancellara will also  be riding in the Tour with Oakleys and while his chances to get back the Yellow jersey maybe off the radar, it will be the Oakley Radar glasses that will let him see the saw. He won’t be alone, as Carlos Sastre will also have his Radar on. Finally, look for Mark Cavendish to sprint to the finish with a pair of BMX Chrome Jawbone. Let’s just see if he actually can earn the green ones!

Oakley Official Site

BehindTheTour.com to check for information on Oakley riders and daily updates on the race.