Run for the Ribbon

With October being breast cancer awareness month we’re seeing several promotions and campaigns to raise awareness and to highlight the important role exercise plays in reducing the risks. This includes the Fourth Annual Cybex Pink Ribbon Run.

The maker of premium exercise equipment is partnering with fitness clubs, and other organizations to install special-edition pink treadmills throughout the country. For each mile logged on every new qualifying pink Cybex treadmill during October the company will donate 10 cents to the Breast Cancer Research Foundation. More than $100,000 has been raised in the first three years of the Pink Ribbon Run, with this year expected to surpass previous years.

Cybex Pink Ribbon Run Official Website

Mobile Personal Training Looks to Bulk Up

Those who use mobile personal training will soon get to bulk up – at least in terms of the software they use to help to stay fit. This week Cybex International Inc., exercise equipment manufacturer, and PumpOne, professional personal training solutions developer, announced a partnership that will provide users of online and mobile fitness applications with increased access to Cybex technology and research.

“PumpOne is on the cutting edge of fitness technology, and Cybex is proud to partner with them to provide exercise and programming content that will help FitnessBuilder users maximize their workout results,” said Ray Giannelli, senior vice president of research and development for Cybex.

In the coming months, official Cybex exercises will join the more than 2,000 exercises featured in PumpOne’s FitnessBuilder platform, available online and on iOS and Android mobile devices. In addition to the individual exercises at the core of the platform, FitnessBuilder will provide full workout programs designed by Cybex Research Institute (CRI) experts, and give users access to CRI’s fitness advice and innovative research.

“We’re excited to welcome Cybex into the FitnessBuilder family as we continue to build on the world’s largest exercise library,” said Craig Schlossberg, co-founder of PumpOne. “Cybex’s top-of-the-line equipment is an integral part of workouts for athletes, trainers, and gym members at all fitness levels, and the Cybex Research Institute’s expert advice will be invaluable to FitnessBuilder’s users.”

Pump One Official Website
Cybex International Official Website