This month it was announced that Easton-Bell Sports will sell its Easton baseball and softball business to Bauer Sports for $330 million. In addition Easton will sell its hockey business to a “third party,” which appears not to be Bauer – an odd decision given that Bauer has been mostly known for its hockey equipment.
Easton-Bell Sports will retain its Bell, Riddell, Giro, Blackburn and Easton Cycling, and will rename itself BRG Sports. Bauer will be acquiring the Easton brand name and will license it back to BRG Sports for use on its cycling and hockey products.
[Via Bicycle Retailer: Easton-Bell Sports sells baseball/softball business to Bauer]