The reports from the Snowsports Industries America Trade Show last month were that this the best year ever for those in the snow sports business. And next year another player will be on board – as Icelandic snowboarding brothers Eiki and Halldor Helgason announced their new company Lobster Snowboards.
“Eiki and me wanted to get on the same board program since day one. We really have fun and push each other when we ride together so this was a logical step for us,” said Halldor in a statement.
The new brand will be launched for Fall 2011, and will be using triple base technology on the Jibboard, the Parkboard and the Girlboard, and the company will also introduce Eiki Jib Board and Halldor Park Board graphics. Given the new trend towards “rocker” technology, we have to ask… any chance we might see a “Rock Lobster” snowboard. We guess we’ll find out this fall.