Adidas unveiled its latest running innovation, the Energy Boost. This is part of a new Adidas segment called Energy Running, where the shoe features “Boost,” a revolutionary cushioning technology that provides the highest energy return in the running industry.
“adidas helps make athletes better. With our new Boost foam, we are addressing a fundamental insight: everyone wants more energy. Whether you’re running a marathon, training for an upcoming season or just trying to get back in shape, our revolutionary Boost cushioning foam provides the highest energy return in any running products,” said Eric Liedtke, head of sport performance at Adidas. “Energy Boost will reset the running industry and pave the way for all future performance footwear.” Continue reading Adidas Gets a Boost