You’ve just bought or finished building your new bike and it is just about perfect. The weight is where you want it and the positioning is spot on, but there just is something that doesn’t make it feel like your bike yet. A splash of color or some custom engraving can often be that ‘cherry on the top’ to finish off your ride and really make it feel like yours. Purely Custom, of Twin Falls, Idaho, is in the business of manufacturing and customizing anodized aluminum parts for the bicycle industry and they are doing it in America for a very reasonable price. Video after the jump