EPS | Evolving Consumer

Bicycle shifting in the 21st century has gone electric. Japan’s Shimano entered the juiced up gear controls a few years ago with its high-end Dura-Ace Di2, which is favored today by many pro riders. This year at Interbike Shimano also officially introduced itsDi2 electronic system in its step down – but still high-end – Ultegra groupo. In fact, it has had many deciding whether to go with the mechanic Dura-Ace or the electric Ultegra Di2. Not an easy choice, and now one that is even harder to make as Campagnolo is getting in on the action.

Our friends at BikeRadar reported yesterday that Campagnolo has finally announced its own electric shifting system, with not one but two groups. This includes the Record EPS (Electronic Power Shift) as well as the Super Record EPS. These will reportedly have identical functionality but differences in weight. Continue reading Campagnolo Gets Electric

Mike-Douglas-Salomon-Helmet — Salomon Patrol C.Air Mike Douglas Ski Helmet

A decade ago chances were you’d be more concerned with keeping your head warm while hitting the ski slope than with actually protecting it. But as helmets have come to be standard gear for biking, so too have the brain buckets have become part of the outfit for skiing. Getting a helmet to fit properly has never been easy – so when Saloman decided to introduce a new ski helmet they turned to Whistler-based pro skier Mike Douglas to help with the design.

To truly make a “one-size-fits-all” helmet, Salomon utilized a built-in inflatable pump. The same technology has been used in previous models, but the Mike Douglas pro-model features lightweight and breathable design that will be good for all sorts of weather conditions – because the last thing you want is a helmet that is hot or uncomfortable. If the helmet doesn’t fit right people simply won’t wear it. Continue reading Brain Bucket for the Slopes