The League of American Bicyclists released its first-of-its-kind report that shows that “women are on a roll” and highlights the power and potential of female cyclists. This report showcased the trend that is being seen across the country; namely that women are changing the face of bicycling, and bicycling is transforming the lives of women.
This report has complied more than 100 original and trusted sources of data and showcased the growth and potential of female riders in the United States. This included focusing on the “5 Cs” including comfort, convenience, consumer products, confidence and community.
According to the report 82 percent of American women have a positive view of bicyclists, while 60 percent of bicycle owners aged 17-28 are in fact women. Moreover, women accounted for 37 percent of the bicycle market in 2011, spending $2.3 billion.
While 89 percent of bike shop owners are male, 33 percent of shops are run by a husband/wife team, and 45 percent of local and state bicycle advocacy organization staff are female. However, the report also found that women are still underrepresented in leadership positions, including the boards of national industry and advocacy organizations — and their membership.
League of American Bicyclists Women Bike Resources Official Website