According to a recent survey conducted by the Consumer Electronics Association, fitness technology – the stuff we like to cover at KineticShift – is big business. The sports and fitness category now represents a $70 billion annual business in the United States, with hot product categories including activity-tracking armbands, waterproof mp3 players, GPS-enabled HD cameras, high-tech heart monitors, gesture recognition and full-body tracking user interfaces for games and sports simulators, high-tech sport goggles with GPS locators and many others.
“Technology has changed the game for everyone from professional athletes to weekend warriors,” said Robin Raskin, founder of Living in Digital Times, and organizer of the FitnessTech Expo and Summit at the annual International Consumer Electronics Show.
The upcoming CES in January will also continue to see the marriage of tech and fitness as TV personality and fitness guru Jillian Michaels will discuss the impact of digital innovation along with her recent partnership with Pittsburgh-based BodyMedia. Continue reading Fitness Technology Looks to be Big Business