Tag: Juniper Research

Smart Money Bets on Wearable Devices

SmartwatchThe smart money might be looking at the smart wearable device market, which could be worth $19 billion by 2018 according to a new study by Juniper Research. Revenues will be driven by high price points for these devices allied to their anticipated strong market demand.

The Smart Wearable Devices: Fitness, Healthcare, Entertainment & Enterprise: 2013-2108 forecasts that the emergence of a host of players competing against each other could drive the market, while competition is expected to intensify.

“It is worth observing that this change in adoption levels can also be attributable to heightened consumer awareness of wearable technology and a better visibility of product adoption, especially in the smart watch segment,” said report author Nitin Bhas.

Smart Wearable Devices: Fitness, Healthcare, Entertainment & Enterprise: 2013-2108 Report Website

Study Finds that Mobile Fitness to Reach 100 Million

mobile-phoneAs the saying goes 100 million can’t be wrong. According to new study conducted by Juniper Research the next five years will see a major shift towards smartphone- based mHealth, where hardware attachments link to companion app on the smartphone. The Mobile Health & Fitness: Monitoring, App-enabled Devices & Cost Savings 2013-2013 report forecasts that y 2018 there will be 96 million users of app-enabled mHealth and mobile-fitness hardware devices, up from 15 million this year.

Moreover, the report noted that it will be the mFitness sector that will experience strongest growth in the short and medium term, and that this growth will be driven by a motivated target market, as well as an increasing demand for lifestyle consumer applications and a diversifying array of attachments.

“As mobile fitness devices become more widespread, they will pave the way for more critical mHealth services delivered through the smartphone,” said the report’s author Anthony Cox. “While mHealth and mobile fitness are two discrete markets – with divergent audiences – increased usage of the former will stimulate wider awareness of the latter.”

Juniper Research Official Website