Whatever happened to the Cadillac standard? As in “the Cadillac of bikes,” because it seems that could practically be slumming it he states. Last year Italian bicycle maker Colnago partnered with Ferrari for a new race-worthy road bike, and now Swiss maker BMC is partnering with Lamborghini for the ultimate in luxury bicycles.
This follows partnerships by Porsche, BMW and even McLaren, so it is no surprise that Lamborghini is looking to getting here. And the BMC impec Automobili Lamborghini Edition looks as if it could blow away some cars on the open road. Feature wise it is all first-class, with unbranded carbon fiber rims, the Di2 electronic dérailleur system from Shimano and even a suede saddle. Of course the Lamborghini logo is present in high profile. Continue reading The Lamborghini of Bikes… Literally