Newton Looks to Pop

NewtonMinimalist running shoe maker Newton has proved that you can always add more without actually adding too much. This is true with the company’s line of 2014 running shoes. The company promises “more pop than ever,” and this includes the new +ONE lug platform, which adds a fifth lug to provide more cushioning, greater responsiveness and a broader, more stable base for the runner.

The company’s entire line of 2014 shoes will be ready to hit the road or trail in February.

[Press Release: Newton Running 2014 Speed and Mileage Trainers Offer More Pop Than Ever]

Newton Goes the Distance

NewtonMinimalist shoe maker Newton looks to have its Newton Running Elite team put in some serious miles to demonstrate that the company’s Distance Elite shoe is ready for the loneliness of the long distance running. It features race-specific fit and a streamlined midsole, creating a lightweight, highly responsive shoe that tips the scales at 7.2 ounces for men, 6.2 ounces for women.

It features highly breathable, fast-drying mesh upper that employs minimal stitching, an asymmetrical lacing system and welded support strapping over the midfoot. The Distance Elite further offers the same outsole/midsole package as the Distance Light Weight Trainer, which has a 2mm drop from heel to toe, as well as Newton Running’s dynamic four-lug cushioning to protect the runner from impact.

Runners won’t have to wait long to try out this minimal long distance shoe. The Distance Elite will arrive in stores on November 1 for $155.

Newton Running Official Website

60 Days Try Out

Not sure if the natural running shoe thing is for you? Well, now you can try the shoes for two months and decide if it is right for you!

Newton Running has introduced a special program beginning this week, which will run through October 31. It is the “60 Days of Better,” a program to encourage runners to try out the natural running shoes. Customers purchasing a pair of Network Running shoes from now until the end of October has 60 days from the date of purchase to return the shoes if they aren’t satisfied. Continue reading 60 Days Try Out

Newton (once again) Almost Defies Gravity

Back in January 2010 we posted, Newton Almost Defies Gravity, where we highlighted one unique shoe from the Boulder based company Newton Running; but it seems that they have one-upped themselves with a new shoe. The 5.8-ounce MV2 (pronounced ‘M V squared’) is Newton’s current answer to the other natural running shoes that are appearing on the market.

The new MV2, which will hit the ground running later this month, is super lightweight, zero-drop shoe that encourages a natural-running posture, provides protection and energy return. They are being advertised as “a unique solution for runners who want to run faster, perform better and avoid injury by adopting a natural running stride, but not sacrifice protection.” Typical ‘barefoot’ running shoes do offer some protection from road debris, but the MV2 is a little thicker giving even better protection while still not raising the heel. Continue reading Newton (once again) Almost Defies Gravity

Newton Almost Defies Gravity

 

What goes up, must come down. And when it is your foot hitting the ground while running, it can come down extremely hard, especially on your heels. The makers of the Newton Running Gravity know they can’t change the physics of actual gravity, but they did change the way its neutral trainer running shoes hit the ground. These shoes feature carbon rubber heels with impact absorption to reduce the shock with each stride, as well as a biomechanical forefoot plate and flex grooves to provide smooth cushioning while you run. All this even helps improve your form by encouraging you to land on the ball of your foot, for a more efficient and healthy way to pound the pavement. And at just 9.4 ounces these add practically no weight, almost like they’ll defy Newton’s law of gravity.

Note: We also thought this would be a good day to post this, as January 4 was Sir Issac Newton’s birthday!