This month Deltron, Inc. announced that its Elasco Inc. manufacturing subsidiary has taken skateboarding in a new – and greener – direction. This latest move has enabled Sector 9, a manufacturer of skateboards and apparel, to offer eco-friendly skateboard wheels. Sector 9 has become one of the market leaders in design and manufacture of skate long boards, which is a fast-growing segment in the skateboard market. And now the company’s boards with have organic-based wheels to let them do the rolling. The new Elasco wheels are actually made with a soybean-based polyols.
“Founded in 1993, Sector 9 has a long and distinguished history of leadership in the boardsports industry,” said Deltron CEO Henry Larrucea. “The Sector 9 team has demonstrated a strong commitment to the environment, providing sustainable products as well as offering information on ways to reduce greenhouse gas emissions and fossil fuel consumption in its corporate materials. When Elasco developed proprietary formulations to produce polyurethane wheels using soybean polyols, Sector 9 seized the opportunity to be the first skateboard company to offer more sustainable wheels. Increasing sales this year show that the ‘green’ wheels have strong appeal for environmentally conscious customers including surfers, skateboarders and the broader youth market.” Continue reading Wheels Keep Turning, and Now Are Spinning Green