It shouldn’t have to come to this, rewarding people for biking and walking – since better fitness should be the reward itself, but Recyclebank, a company that already rewards people for taking everyday green actions with discounts and deals from local and national businesses, announced last week a partnership with Transport for London to develop a program to reward people for cycling and walking in London.
This program incentivizes people to cycle or walk in the British Capital to help reduce pollution, ease congestion and boost fitness among Londoners. Members will collect points for every journey they make by bike or on foot; these points will be redeemable for a growing range of offers and discounts from Recyclebank reward partners.
This rewards program is another example of many initiatives that the Mayor of London and TfL have taken to build and improve public paths and parks, and the many other initiatives that make up the city’s bicycle rental program, launched in 2010.
“Walking and cycling are the healthiest and greenest ways to travel and we are truly inspired by the excellent work TfL has done to encourage people to make greener transportation choices in London. We are excited to partner with TfL and look forward to motivating Londoners to take greener actions,” said Jonathan Hsu, CEO of Recyclebank. “Our hope is that this program becomes something that other cities can emulate to reduce their environmental footprint, realizing the collective impact of individual green actions.”
The program is being delivered at no cost to TfL and will be free to join for anyone who cycles or walks in London. We think it is a good way to get people to make that first step – and hopefully many to follow.