Helmets for fitness have seriously evolved in the past 25 years, and while even a decade ago riders in pro cycling didn’t like to wear them, now the helmets are not only required – they are embraced. But there is still a ways to go, and the Swedish developers at MIPS are working on building a better helmet. Because it isn’t just about protecting the head, it is also about protecting the gray matter in side. Niklas Steenberg, CEO of MIPS AB tells where helmet development is “headed.” Continue reading Sunday Q&A: MIPS Talks About Building a Better Brain Bucket