Bill Simpson is known as the “godfather of safety” within the auto racing industry and he has taken his knowledge with Simpson Performance Products and Impact! Racing to the gridiron. He is looking to transform football the way he did with racing.
The result is SG Helmets, a football helmet manufacturing company that he created with former CART driver Chip Ganassi. Unlike typical football helmets the SG Helmets are unique in the sense that the liner is made from a blend of expanded polypropylene foams, and thus forms one continuous pad throughout the inside of the helmet, leaving no space unpadded. SG Helmets further weigh about half as much as an average football helmet, relieving unnecessary stress on players heads, necks and shoulders.