Roll Together

httpv://youtu.be/P0Ev2MWRUT4

People for Bikes and Volkswagen of America have unveiled a new campaign on Wednesday called “Roll Together,” which asks cyclists and drivers to be aware of each other throughout May, which is National Bike Month, and beyond.

“No one is perfect. We’re all human, and we all make mistakes out on the road,” said Bruno Maier, vice president of People for Bikes. “This campaign is about acknowledging the fact that we can all do better, whether we are bicyclists, drivers, or both. Let’s treat each other like we all know each other.”

Bikes for People Official Website