President’s Council, ESA Join to Promote Active Video Games

Several forces recently joined together to promote the Active Play Presidential Active Lifestyle Award (PALA+) Challenge. Those forces include the U.S. Department of Health and Human Services Secretary Kathleen Sebelius; the President’s Council on Fitness, Sports & Nutrition (PCFSN); the Entertainment Software Association (ESA); and leaders from the U.S. video game industry.

The Active Play Presidential Active Lifestyle Award Challenge aims to highlight active video games as one way to help Americans lead more active lives. Continue reading President’s Council, ESA Join to Promote Active Video Games

Nintendo Summer 2010 Competition Draws to a Close

Photo: Casey Rodgers / AP Images for Nintendo of America

Today marks the end of summer for many people, but Nintendo made sure to have one last summer weekend bash with the Labor Day Wii Games: Summer 2010 Competition championships in the Los Angeles area. The X-Games it was not, but it did show attendees that video game doesn’t have to be a completely sedentary activity, and that gamers can (and we think should) get off the couch from time to time.

Approximately 200 finalists from around the country, who were joined by family, friends and spectators, took to the field in Redondo Beach, California to get in the game. Tournament play included game sessions with Wii Sports Resort, Wii Fit, as well as the new Super Marios Bros. Wii and Mario Kart Wii. Olympic Gold Medalist and Wii Games: Summer 2010 Ambassador Shawn Johnson was on hand to help with a warm-up session with “Hula Hoop Activity” from the Wii Fit Plus.

Wii Games Summer 2010 Official Site