E3 2011: adidas Teams With THQ

Trade shows such as the Electronic Entertainment Expo are known to get gamers up and running – that is running to see games and to get to appointments. The rest of the time gamers need some urging to get that much activity, but now adidas is set to team up with THQ to bring the popular miCoach interactive athletic training system to video game consoles.

The new collaboration is set for release next year, and will allow gamers to train using the miCoach hardware, including heart rate monitor (or any ANT+ compatible monitor), which will connect to the THQ’s new video game title for the Kinetic for Xbox 360 or PlayStation Move via miCoach Pacer and miCoarch mobile app.

“We’re taking our successful miCoach line and broadening its reach to an even larger audience, who we hope will find motivation and inspiration from adidas and our roster of star athletes,” said Simon Drabble, Director of miCoach BU for adidas. “In simple words, this combination of console technology and training for sports supports everybody to become better athletes, regardless of their fitness level.”

Players will get an onscreen trainer to guide them through hours of on-screen training and motivating game experience. The system will get gamers toned up beginning next year.

miCoach Official Website
THQ Official Website

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