E3 2011: adidas Teams With THQ

Trade shows such as the Electronic Entertainment Expo are known to get gamers up and running – that is running to see games and to get to appointments. The rest of the time gamers need some urging to get that much activity, but now adidas is set to team up with THQ to bring the popular miCoach interactive athletic training system to video game consoles.

The new collaboration is set for release next year, and will allow gamers to train using the miCoach hardware, including heart rate monitor (or any ANT+ compatible monitor), which will connect to the THQ’s new video game title for the Kinetic for Xbox 360 or PlayStation Move via miCoach Pacer and miCoarch mobile app.

“We’re taking our successful miCoach line and broadening its reach to an even larger audience, who we hope will find motivation and inspiration from adidas and our roster of star athletes,” said Simon Drabble, Director of miCoach BU for adidas. “In simple words, this combination of console technology and training for sports supports everybody to become better athletes, regardless of their fitness level.”

Players will get an onscreen trainer to guide them through hours of on-screen training and motivating game experience. The system will get gamers toned up beginning next year.

miCoach Official Website
THQ Official Website

Train with the UFC on Kinect

Want to train like a UFC fighter? It doesn’t need to be intimidating. THQ is releasing UFC Personal Trainer: The Ultimate Fitness System, a fitness-oriented game due out this June. UFC, the Ultimate Fighting Championship, is an organization that pits different style fighters against one another. Fitness routines and full programs are designed to challenge and motivate users looking to get in shape. That includes over 70 mixed martial arts (MMA) and National Academy of Sports Medicine (NASM)-approved exercises. Benefit from disciplines such as wrestling, kickboxing and Muay Thai. Each workout is designed to improve strength, endurance and conditioning through the routines. All 51 routines, along with nine exclusive bonus routines on the Kinect for Xbox 360 version, will be specialized to target specific muscle groups, and factor individual skill levels and fitness goals.

UFC Personal Trainer was designed by the NASM and support from MMA training experts Mark DellaGrotte, Greg Jackson and Javier Mendez, who have worked with UFC fighters.

UFC Fitness Trainer: The Ultimate Fitness System Official Website

17 Controller-Free Games to Launch With Microsoft’s Kinect for Xbox 360

Will gamers get off the couch and get fit? That’s certainly the hope with the upcoming release of Microsoft’s Kinect for the Xbox 360. The motion-control system – which sort of makes the hype about “controller-free” seem not quite accurate – is already sold-out in pre-orders.

Despite that fact, Microsoft has now announced the launch of a multiyear advertising campaign, and more importantly revealed the lineup of 17 controller-free games. Of those, the ones that are most notable for the fitness crowd include:

  • Your Shape: Fitness Evolved (Ubisoft)
  • Dance Central (MTV Games/Harmonix)
  • The Biggest Loser Ultimate Workout (THQ)
  • DanceMasters (Konami)
  • EA Sports Active 2 (EA Sports), which comes with Total Body Tracking that includes heart rate data
  • Zumba Fitness (Majesco)

Kinect for Xbox 360 will be available worldwide starting on November 4. It will be released as part of a new Xbox 360 4GB console bundle for $299.99, as well as a standalone unit for $149.99.

For more information:

Microsoft Xbox 360

More Details Revealed on Biggest Loser Video Game

THQ is encouraging gamers to get off the couch; in fact it is telling gamers to essentially “drop and give the Xbox 360 or Wii 20.” This week THQ unveiled a bit more details about the upcoming game versions of the popular TV series The Biggest Loser, which will be available in upcoming titles for the Nintendo Wii as well as the Microsoft Xbox 360.

Over the next few weeks the company has promised to showcase a few of the exercises that will be available with the new game. These are based on the same exercises that contestants use on TV under the supervision of trainer Bob Harper. This week it was revealed that two of the routines would include Lunges and Glute Lifts.

The Biggest Loser Challenge for the Nintendo Wii, and The Biggest Loser Ultimate Workout for Kinect for Xbox 360 will arrive later this later.

THQ Official Website

E3 2010: UFC as a Fitness Game

UFC Trainer will arrive for the Xbox 360, PS3 and Wii in January

There is no denying that anyone entering the cage to compete in mixed martial arts is ripped and probably works out a lot. And we mean a lot. Video games on the hand tend to work out a little and play games a lot. So what if you could somehow marry the two in a way? THQ is on it with a UFC-inspired fitness game for Microsoft Xbox Live Kinect, Sony PlayStation Move and the Nintendo Wii.

And in an interesting twist, unlike many other fitness games this one is actually going to be targeted primarily at men. UFC Trainer won’t actually make it in time for the holidays however, so gamers will have to find some other way to stay in shape this summer and fall, so we suggest turning off the console for a bit.

 But from the official line from THQ’s executive VP of core gaming, it should be worth the wait. “We want this thing tuned to perfection without lag. And I’m not going to ship it until it’s the coolest fighting thing in the world.”

THQ website