From Vermont to Vegas, with the heat, the casinos and the sights we hope that the team from New England survives this week, but as their name suggests they aren’t just tough. In fact, they’re Darn Tough Vermont, and this is the company that offers an unconditional lifetime guarantee that means “no time limits, no restrictions, no tiny type.”
The company is making this its Interbike debut, and showing its Vermont-made, lifetime-guaranteed Merino wool and Coolmax socks. The company takes part in providing the highest density knitting (1441 stitches per square inch), and that is paired with fine-gauge Merino wool yarn (21.5 micron) to create a sock that “simply refuses to quit.”
The company doesn’t quit on its friends either. Last week, in response to the devastation that has affected Vermont communities in the wake of Hurricane Irene, which included Darn Tough Vermont’s own hometown of Northfield, the company pledged to make an initial donation of 2,000 pairs of socks to those in need across the state.
“Everyone is giving what they can during this challenging time for our state,” said Ric Cabot, owner of Darn Tough Vermont. “While food and water take precedent, a new pair of socks can go a long way for a family who has lost many necessities, or for someone who is standing all day in damp, humid conditions trying to rebuild their community. I know it’s just socks, but it’s what we do.”
This isn’t only darn tough, but it is a darn nice thing to do!