Forska Looks to Catch Up

KetchupCycling apparel maker Foska looks to play catch up – or rather Ketchup. It has introduced a new jersey for this season that is dedicated to Heinz Tomato Ketchup. It is just one of several new food inspired jerseys. Something tells us you might get hungry and thirsty with a pack ride filled with these jerseys.

These jerseys are made of Coolmax material and feature a ¾ zipper along with three deep pockets, and with a sport fit could perfect for the next ride to the pub!

Foska Official Website

A Star is Born

StarlightStarlight Appeal has introduced a new line of cycling clothing designed for adventure racing. The custom clothes maker’s Starlight Adventure Line is available for custom orders but will also be offered as part of its retail line. These are designed to meet the needs of adventure racers and have no rear pockets – making it easier to wear a hydration pack or backpack, while the jerseys will feature a small gel pocket on the side panels to provide easy access.

The lineup is made of lightweight SPF 50 Coolmax with Lycra mesh side panels and full hidden zippers, and these feature relaxed sleeve openings. The jerseys are also available in a summer-weight long -sleeved version. The shorts are available in cycling and tri versions and have flat pockets on the side panels to store gels or a compass, and these feature a laser cut silicon-infused Lycra power band for extra comfort. The Adventure Line has no order minimums, and current production time is six weeks.

Starlight Apparel Official Website

Interbike 2011: Darn Tough Vermont Heads to Vegas

From Vermont to Vegas, with the heat, the casinos and the sights we hope that the team from New England survives this week, but as their name suggests they aren’t just tough. In fact, they’re Darn Tough Vermont, and this is the company that offers an unconditional lifetime guarantee that means “no time limits, no restrictions, no tiny type.”

The company is making this its Interbike debut, and showing its Vermont-made, lifetime-guaranteed Merino wool and Coolmax socks. The company takes part in providing the highest density knitting (1441 stitches per square inch), and that is paired with fine-gauge Merino wool yarn (21.5 micron) to create a sock that “simply refuses to quit.”

The company doesn’t quit on its friends either. Last week, in response to the devastation that has affected Vermont communities in the wake of Hurricane Irene, which included Darn Tough Vermont’s own hometown of Northfield, the company pledged to make an initial donation of 2,000 pairs of socks to those in need across the state.

“Everyone is giving what they can during this challenging time for our state,” said Ric Cabot, owner of Darn Tough Vermont. “While food and water take precedent, a new pair of socks can go a long way for a family who has lost many necessities, or for someone who is standing all day in damp, humid conditions trying to rebuild their community. I know it’s just socks, but it’s what we do.”

This isn’t only darn tough, but it is a darn nice thing to do!

Darn Tough Vermont Official Website

Interbike 2011: Keeping a Cool Head So You Don’t Sweat It

Keeping a cool head while riding is a good idea to play it safe, and Headsweats is introducing a line of headwear that is ideal for those hot summer days when the temperatures climb higher than most riders. This new headwear is designed to help manage excessive sweating on hot days.

The new line of Super Duty under helmet headware (MSRP $22), which will be available in black and white in February of next year, will feature moisture management and “Perspiration Technology,” along with a COOLMAX fabric terry sweatband. The COOLMAX fabric shell will keep you dry as well, while the Eventure elastic will make for a perfect fit. It should allow you to truly keep a cool head.

Headsweats Official Website