Category: SIA

SIA Preview: Helmet Covers for Those Looking to get Active

For those who think the current weather is frightful, and prefer snow instead of heat waves, last week saw the Snowsports Industries America winter preview in New York City, known as the Summer Showdown. It was a chance to cool down with some very cool products.

While this reporter is personally enjoying the heat, it was interesting to get information on new helmet covers from Active Helmets. The truth is that many helmets are designed to help airflow, but it got us thinking, what if you’d like to cover it up?

Active Helmets has the answer with a new line of helmet covers, which were introduced at the big SIA show in January. These are made to be interchangeable from helmet to helmet, sport to sport. So when the weather cools down you can cover up your cycling helmet, and then later use the cover to show your style with a ski or snowboard helmet. Active Helmets currently offers custom logos for ski schools, resorts and even group events. So as the company says, “play it safe, wear a helmet,” now you can cover it with some style.

Active Helmets Official Website

Lobster Snowboards Coming for Fall 2011

The reports from the Snowsports Industries America Trade Show last month were that this the best year ever for those in the snow sports business. And next year another player will be on board – as Icelandic snowboarding brothers Eiki and Halldor Helgason announced their new company Lobster Snowboards.

“Eiki and me wanted to get on the same board program since day one. We really have fun and push each other when we ride together so this was a logical step for us,” said Halldor in a statement.

The new brand will be launched for Fall 2011, and will be using triple base technology on the Jibboard, the Parkboard and the Girlboard, and the company will also introduce Eiki Jib Board and Halldor Park Board graphics. Given the new trend towards “rocker” technology, we have to ask… any chance we might see a “Rock Lobster” snowboard. We guess we’ll find out this fall.

Lobster Snowboards Official Website

SIA: Snow Sports Looks to Another Good Year

While much of the country is again trying to dig out from a major winter storm, the white stuff probably has the snow sport industry smiling. After all, if it is going to snow you might as well enjoy it. This week the shift has moved from the show floor halls at Snowsports Industries of America to the outdoor demo days, but we look back at the word from the show.

The buzz is that the slopes will feature skiers and riders clad in “svelte” high-tech gear of all sorts, including down sweaters, as well as faux fur and tight fitting outfits with bold colors. On the board there will likely be more rocking, as the major trend continues to be the rocker shapes, as well as a greater emphasis on all-terrain freestyle boards.

Snowboarding and skiing will likely take a cue from cycling, with helmets becoming a greater emphasis for safety. According to numbers from the show, the numbers of people wearing helmets has increased to a record high 57 percent. And as with other sports, the helmets are evoking a new sense of style, becoming fashion accessories rather than just protective gear. Continue reading SIA: Snow Sports Looks to Another Good Year

SIA: Bluetooth Comes to Googles

If you’re having a working vacation on the slopes, or just think you can do serious multitasking, the Recon ski goggles with Bluetooth might be for you. The company has added the wireless technology to its latest line of Transcend GPS-powered alpine goggles, and these can connect with a smartphone to access playlists, caller ID or even to read text messages.

The new goggles, which were shown last week at the SIA (Snowsports Industries of America) trade show in Denver, can also connect to a video camera, with the LCD screen within the eyewear lens acting as a viewfinder. These Transcend goggles further feature a navigation system with buddy-tracking and even integrated trail maps.

Pricing and availability haven’t been announced, but we’ll be sure to keep an eye out for these.

Recon Official Website

SIA: Snow Sports is Big Business

The snow sports market is big business, and according to numbers from last week’s Snowsports Industries America trade show, which took place in Denver, more than $1 billion (with a B) worth of equipment apparel alone, and reached $2.1 billion season-to-date.

So while the evening news may be complaining about the falling snow, and cities on the East Coast continue to dig out, this has been a boom time for those who partake in winter sports. This is also the first time that in history that snow sport sales have topped a billion dollars for sales in a single month. Sales this season are also 16 percent higher than last year, suggesting that despite a still sluggish economy winter sports are taking on the winter blues. Continue reading SIA: Snow Sports is Big Business