Saving (Race) Face

The Canadian manufacturer, Race Face Performance Products, emerged from receivership less than two months after the future of the iconic brand was thrown into uncertainty.It was announced on March 12, 2011, that after 18 years of business, Race Face would be entering receivership with many accusations circling of mismanagement by the then CEO, Craig Pollack.

The Race Face website remained unchanged, but their products started cropping up all over the internet retailers in the clearance and ‘specials’ pages. It seemed from the outside that it was the end for Race Face or worse – it would be sold to a company who then produce all of the products overseas… see Control Tech, American Classic, Cannondale, Schwinn, GT, etc. Continue reading Saving (Race) Face