Brownells has been a firearms and shooting industry supplier for 75 years but this month it announced it extending its brand to bowhunters and target archers. The company looks to become one of the largest Internet retailers for all things archery with more than 10,000 products from the major brands in the archery industry.
“I think it’s great Brownells is serving the archery customer now,” said Pete Brownell, CEO of Brownells. “Many of us are bowhunters and competitors at Brownells, and when existing customers told us they wanted archery products from us, it made the decision to jump in with both feet an easy one. We’ve been serving outdoorsmen and women for 75 years; this is just another way for us to continue fulfilling their shooting-related needs.”
Archery is hot right now, thanks in no small part to movies such as Brave and The Hunger Games. And while getting started isn’t really that hard or expensive Canadian chiropractor Ron Green has devised a fitness game that can be used with an app to simulate shooting arrows. The result is BowBlade, which is far closer to actual archery than anything we’ve seen to date in a true video game. It works as a fitness device, but adds a gameplay element when combined with an iPhone and accompanying app.