The Power of Sleep to Help Athlete’s Performance

How important is sleep? For many the lack of quality sleep can mean being sluggish during the day, but it can make all the difference in the world between a good performance and a great performance. Now Zeo, a sleep management company, has announced that it has teamed up with Athletes’ Performance into a training program aimed at elite and professional athletes, as well as military personnel.

Zeo’s recent Sleep Like an All Star publication featured the results of a study conducted by sleep and sports expert Cheri Mah of Stanford University, which demonstrated that more sleep helped collegiate football players take 0.15 seconds off their 40-yard dash, basketball players increase their free throw shooting by 11 percent, and swimmers improve their reaction time off the starting block by 17 percent. Now the results will be seen for themselves. Continue reading The Power of Sleep to Help Athlete’s Performance

Adidas Sprints to Barefoot Training Shoe for the Gym

While we hope not to see a bear market on Wall Street, the barefoot training shoe market is off and running. Adidas announced this week the launch of its new adipure Trainer, the first barefoot training shoe designed specifically for the gym. This shoe promotes pure and natural movement that can help strengthen muscles, build balance and promote dexterity.

“A lot of engineering went into making your foot a high performance machine,” said Mark Verstegen, founder of Athletes’ Performance. “To achieve your full potential during a workout, focus on how your foot interacts with the ground in the same way you think about how your hand interacts with a ball or a bat. Using your foot’s natural power and movement will help you strengthen muscles you never knew you had in your feet, lower legs and throughout your core.” Video after the jump