Adidas Sprints to Barefoot Training Shoe for the Gym

While we hope not to see a bear market on Wall Street, the barefoot training shoe market is off and running. Adidas announced this week the launch of its new adipure Trainer, the first barefoot training shoe designed specifically for the gym. This shoe promotes pure and natural movement that can help strengthen muscles, build balance and promote dexterity.

“A lot of engineering went into making your foot a high performance machine,” said Mark Verstegen, founder of Athletes’ Performance. “To achieve your full potential during a workout, focus on how your foot interacts with the ground in the same way you think about how your hand interacts with a ball or a bat. Using your foot’s natural power and movement will help you strengthen muscles you never knew you had in your feet, lower legs and throughout your core.” Video after the jump

Adidas Takes to the On-Field Tracking

In the old days “track and field” use to mean the sport, but today data tracking allows for better training and conditioning on-field and on-court. Adidas has unveiled its new miCoach SPEED_CELL, the first device to capture information from motion in every direction and measures key performance metrics including speed, distance and time during practice and competition.

The device, which sits inside a specially designed cavity in the outsole of the shoe, can work with a range of sports including soccer, football, basketball, tennis and running, allowing users to monitor, evaluate and increase their performance.

“Understanding individual performance data is one of the best ways to improve your game,” said Mark Verstegen, founder and president of Athletes’ Performance. “For the first time, amateur athletes can have access to the performance tracking and analysis technology available to professional athletes.” Continue reading Adidas Takes to the On-Field Tracking