Tag: Backcountry.com

LG Goes to the Backcountry

LG-BackcountryLouis Garneau knows a thing or two about going off-road, but the Canadian-based apparel and accessories maker will sponsor the Backcountry.com Professional Mountain Bike Team, providing the helmets, shoes and apparel. The team, which will wear Garneau Custom Apparel, Course and Quartz II helmets and T-Flex 2LS shoes, will compete in major North American cross-country and stage races throughout the year, including the Sea Otter Classic later this month in California, the Whiskey 50, the BC Bike Race and the 2014 Pro XCT Series.

“We make amazing mountain bike gear, but we haven’t invested as much into this segment. This has become a priority for us for 2014. We can build off of our expertise for comfort and performance found in every piece of gear we craft,” said Pierre Perron, Global Marketing Director at Louis Garneau. “The Backcountry.com Professional Mountain Bike Team, head to toe in Garneau, is the caliber of athletes we love to work with.” Continue reading LG Goes to the Backcountry

Backcountry Hits the Trails

BackCountryOnline retailer Backcountry.com has announced that it is launching its first pro mountain bike team, which will include a four-person squad to race in cross-country and stage races across North America this year. The team, which will race on Niner bikes, and consists of rider-manager Jason Sager, Chloe Woodruff, Evelyn Dong and TJ Woodruff, also expects to compete at the Mongolian Bike Challenge.

“Mountain biking is at the core of who we are as a brand and being able to extend our expert gear knowledge to the trail and support the sport is a priority,” said Jill Layfield, Backcountry.com’s CEO. “Assembling a pro team of this caliber that possesses the tools to compete at the highest level is a natural extension of our cycling brands and culture.”

Besides Niner, other team sponsors include: Geax, Clifbar, Louis Garneau, FSA, WTB, Chris King, ENVE, SRAM, Crankbrothers, Eureka, Jet Boil and Gore Bike Wear. The team kit shows the Backcountry.com logo and trademark mountain goat on the front and legs. The company’s bike-specific e-commerce site, Competitivecyclist.com, is featured on the shoulders.

Backcountry.com Official Website