In a few hours people will be making their New Year’s resolutions, and for many that will be to get back in shape and be healthier. As we launched this site about a year ago, we think that technology can help. And according to a new study by the Consumer Electronics Association, fitness technologies could be the key to helping consumers stay motivated and keep their resolutions to get fit in the New Year.
The CEA’s newly released research study: Getting Fit With Consumer Electronics shows almost half of U.S. online consumers used a fitness technology in the past year, and 37 percent anticipate purchasing a fitness technology in the next 12 months. According to the study, 54 percent of consumers cite lack of motivation as the main reason not to exercise. The study also found 76 percent exercise alone without the guidance of exercise professionals, and 74 percent of consumers exercise at home. Fitness technologies can help these consumers assess their fitness level; set realistic, achievable goals; track the amount of physical activity they get each day; monitor their calorie intake; track progress on fitness goals; and ultimately help make the journey more fun and engaging.
“Fitness technologies can play a significant role in motivating consumers,” said Rhonda Daniel, manager of market research at CEA. “Compared to consumers who are not using fitness technologies, consumers who use these devices view exercise more positively, and are more likely to enjoy exercising and to view it as important to their health.”
Next week’s show will include a Fitness TechZone, which will showcase the newest innovations and tools for the sports enthusiast, and spotlight key trends impacting the collective multi-billion dollar sports, fitness and outdoors markets. Sponsored by Living in Digital Times, the Fitness TechZone is a focused lifestyle exhibition and conference embedded within the International CES, the world’s largest technology tradeshow and the global stage for innovation.
We’ll be sure to report from the zone. Stay tuned and Happy New Year.
