Last week High Road Sports announced that the team was disbanding. Team manager Bob Stapleton noted that Team HTC-Highroad would dissolve at the end of the 2011 season after a failure to find a new sponsor. Title sponsor HTC’s contract had ended.
We at KineticShift are sad to see the team break up, but it has been an interesting ride for High Road, but also for the partnership between mobile phone makers and carriers and professional cycling. HTC is just one example, and from 1991-2003 was actually Team Telekom, after the Deutsche Telekom. From 2004-2007 it was T-Mobile-Team, and then after a period of non-phone sponsorship it called up HTC in 2009 when it first became Team Columbia-HTC followed by Team HTC-Columbia before this year’s HTC-Highroad. Continue reading HTC Hangs Up Pro Cycling