Bob Stapleton | Evolving Consumer

Last week High Road Sports announced that the team was disbanding. Team manager Bob Stapleton noted that Team HTC-Highroad would dissolve at the end of the 2011 season after a failure to find a new sponsor. Title sponsor HTC’s contract had ended.

We at KineticShift are sad to see the team break up, but it has been an interesting ride for High Road, but also for the partnership between mobile phone makers and carriers and professional cycling. HTC is just one example, and from 1991-2003 was actually Team Telekom, after the Deutsche Telekom. From 2004-2007 it was T-Mobile-Team, and then after a period of non-phone sponsorship it called up HTC in 2009 when it first became Team Columbia-HTC followed by Team HTC-Columbia before this year’s HTC-Highroad. Continue reading HTC Hangs Up Pro Cycling

And now there are five, as in the first five teams to sign on for the inaugural 2011 Quiznos Pro Challenge professional cycling race that will host as many as 128 professional cyclists from 15 teams.

Today race organizers officially announced the first five teams, which include Union Cycliste Internationale (UCI) pro teams: Team RadioShack (USA), Liquigas-Cannondale (Italy), HTC-Highroad (USA), Slipstream Sports/Garmin-Cervelo (USA), and BMC Racing Team (USA).

Among the racers that are confirmed include seven-time Tour de France champion Lance Armstrong, world champion Thor Hushovd and former world champion Cadel Evans; along with team directors Johan Bruyneel and Bob Stapleton.

“It’s exciting to see that the Quiznos Pro Challenge is already considered one of the most important races in the United States,” said Ellen Kramer, General Manager of the Quiznos Pro Challenge. “Our goal is to connect new audiences in America with the sport of professional cycling; having several of the premier international teams already signed up is a huge step in that direction.” Continue reading Quiznos Pro Challenge Announces Five Top Pro Teams for 2011