Quiznos Pro Challenge | Evolving Consumer

And now there are five, as in the first five teams to sign on for the inaugural 2011 Quiznos Pro Challenge professional cycling race that will host as many as 128 professional cyclists from 15 teams.

Today race organizers officially announced the first five teams, which include Union Cycliste Internationale (UCI) pro teams: Team RadioShack (USA), Liquigas-Cannondale (Italy), HTC-Highroad (USA), Slipstream Sports/Garmin-Cervelo (USA), and BMC Racing Team (USA).

Among the racers that are confirmed include seven-time Tour de France champion Lance Armstrong, world champion Thor Hushovd and former world champion Cadel Evans; along with team directors Johan Bruyneel and Bob Stapleton.

“It’s exciting to see that the Quiznos Pro Challenge is already considered one of the most important races in the United States,” said Ellen Kramer, General Manager of the Quiznos Pro Challenge. “Our goal is to connect new audiences in America with the sport of professional cycling; having several of the premier international teams already signed up is a huge step in that direction.” Continue reading Quiznos Pro Challenge Announces Five Top Pro Teams for 2011

This week it was official. Pro cycling is returning to Colorado with the inaugural 2011 international Quiznos Pro Challenge, which will run from August 22-28. The race will feature seven stages, traveling through Colorado’s picturesque landscape, while visiting 11 host cities. This proves to the be the most challenging pro-cycling race in American history as the event will cover 600 miles.

“We are excited to welcome sports fans and the international cycling community to many of Colorado’s most beautiful regions,” said Governor Bill Ritter. “The Quiznos Pro Challenge will provide a majestic tour of many of the state’s natural treasures while becoming the battleground for one of the world’s most intense competitions.” Continue reading Quiznos Pro Challenge Stages and Host Cities Announced