Golf Shoe | Evolving Consumer

Tiger Time

Nike Golf has introduced the latest footwear design in its TW’ 14 family. The TW’ 14 Mesh is breathable, flexible and perfect for summer, and this shoe merges innovative technologies from the original TW’ 14, such as the Nike Free-inspired outsole, with custom options previously only available on NIKEiD. In addition Nike Golf designers paired the Nike Free-inspired design and Dynamic Flywire technology featured in the TW’ 14 with a ventilated mesh upper and lower-profile Integrated Traction on the outsole.

“The mesh upper and Integrated Traction options have been incredibly successful with the TW’ 14 on NIKEiD,” says Lee Walker, Nike Golf Footwear Product Director. “Consumers have told us they love it. So we created a version of the TW’ 14 with those features that people can try on in stores and purchase on the spot.”

The TW’ 14 Mesh is available now in White/Black-Volt-Wolf Grey and Base Grey/Black-Lagoon Red-Dark Base Grey.

Nike Golf Official Website

Nike Embellishment

Nike has always been a company that has seen fit to add some embellishment to shoes in the name of style, but the new Nike Golf line of women’s shoes actually combines the four-shoes-in-one concept that promises an updated, modernized design that is lighter and gives golfers more control at impact.

The Nike Lunar Embellish golf shoe, which is available starting today, is significantly lighter than the previous model. It weighs in at just 8.6 ounces thanks to the incorporation of lighter materials and a slimmer, more refined design that keeps athletes comfortable and reduces fatigue. This in turn allows them to forget about their feet and focus on their round.

The shoes feature Lunarlon Technology that provides responsive cushioning in the heel and works in conjunction with Integrated Traction on the outsole to provide control at impact. For style the shoes also feature two reversible saddles – four colors in total – which allow female golfers to match their shoes to their outfits, bags and more on any given day.

Nike Golf Official Website

Nike Golf Updates the Shoes of the Tiger

Nike Golf has unveiled its new TW’14 line of shoes, which Nike Athlete Tiger Woods debuted the new Nike shoe in a dramatic fashion with his 78th PGA Tour career victory at The Players Championship. The new iconic shoe is also the first Nike Golf shoe to be made available on NIKEiD with previews beginning this week.

The new TW’14 continued the collaboration with Woods, further enhancing the fit, feel and function of the golf shoes. The natural motion engineered outsole of the shoe is designed to mimic and conform to the natural motion of the foot, while still providing the protection and traction of a lightweight performance shoe. The new TW’14 footwear stays true to Woods’ signature colors, White, Black and Red, and also adds a new colorway to the mix, Cool Grey with Vivid Blue and Venom Green accents.

Nike Golf Official Website