Tag: Tiger Woods

No Fake ID Here

NikeiDLast fall Nike asked consumers and golf fans to create a customized design for the Tiger Woods 14 golf shoes and we have a winter. The customization from the NikeiD is the real deal, and the Nike TW’14 has been unveiled.

The winning shoe was designed by Dane Thompson (@DaneJThompson), a big golf fan from Iowa. He create a patriotic theme for what he deemed will be a big year for Tiger, and Thompson designed the shoe with a white leather upper, blue midsole, and red Nike Swoosh, Nike Flywire and lace highlights. The shoe’s inspiration was to support team USA in the upcoming Olympics and the 2014 Ryder Cup, as well as to support Tiger in red, white, and blue at the 2014 US Open. Aside from the pride of designing Tiger’s favorite customized Nike TW’14 shoe, Thompson will have his design worn by Tiger on Tour in the early part of the 2014 season. Also, Thompson will receive a pair of the Nike TW’14 he designed.

Nike Golf Official Website

Nike Golf Updates the Shoes of the Tiger

Nike-TW-14-BlackNike Golf has unveiled its new TW’14 line of shoes, which Nike Athlete Tiger Woods debuted the new Nike shoe in a dramatic fashion with his 78th PGA Tour career victory at The Players Championship. The new iconic shoe is also the first Nike Golf shoe to be made available on NIKEiD with previews beginning this week.

The new TW’14 continued the collaboration with Woods, further enhancing the fit, feel and function of the golf shoes. The natural motion engineered outsole of the shoe is designed to mimic and conform to the natural motion of the foot, while still providing the protection and traction of a lightweight performance shoe. The new TW’14 footwear stays true to Woods’ signature colors, White, Black and Red, and also adds a new colorway to the mix, Cool Grey with Vivid Blue and Venom Green accents.

Nike Golf Official Website

Nike Golf’s Lucky 13

Nike Golf has proven that 13 can be a lucky number the company is FREE to say. Nike Golf has introduced the new TW 13, which is inspired by Nike FREE technology. The distinctive shoes debuted last summer when Tiger Woods roared out with these, and now consumers will be able to get their feet in them beginning later this week.

The inspiration behind the Nike TW 13 footwear starts with the man himself, as Tiger Woods asked for a shoe that gave him a performance fit and feel that he experienced with his Nike FREE shoes that he used for running and training. The result is this shoe, which offers a natural motion engineered outsole that is designed to mimic and conform to the natural motion of the foot, coupled with the protection and traction of a lightweight performance golf shoe. This innovative outsole further allows the athlete to keep contact with the ground longer, better harnessing the energy of the foot to the shoe and, therefore, the shoe to the ground. Video after the jump

The Shoe of the Tiger

Everyone always talks about “the eye of the tiger,” but this month the talk could turn to the “shoe of the Tiger,” as in the new Nike prototype shoe for Tiger Woods, who has been working with one of the directors of Nike’s Innovation Kitchen. Tiger Woods and Tobie Hatfield, along with Nike Golf, have created a Nike Free prototype shoe that the golfer will wear during this week’s WGC-Bridgestone Invitational (August 3-7, 2011).

Developed in 2004 by a group led by Hatfield, the Nike Free provided “natural motion” technology that mimics and conforms to the natural motion of the wearer’s foot, while providing the protection and traction of a lightweight performance shoe. The Free-inspired elements in the new prototype model allow for greater movement for the front of the foot, while increasing stability with mobility.

“This will help give Tiger greater stability as he addresses the ball,” says Hatfield. “The freedom of movement that natural motion technology delivers will also allow more power to be released through the swing rather than through the body, which can happen when your feet are too static.” Continue reading The Shoe of the Tiger

K-Swiss Gets a Little Too “Powerful” With Tubes Campaign

He’s not an athlete, he just plays one (badly) on TV

Nike didn’t drop Tiger Woods as a spokesman after all of his “problems,” which suggests that even bad boys can still sell products. But the recent decision from K-Swiss to use a fictional athlete to market shoes seems way, way off base. A newly launched ad campaign for the TUBES fitness shoes from K-Swiss features “slightly delusional ex-professional baseball player” Kenny Powers, played by actor Danny McBride, from the HBO series Eastbound & Down. Considering that Powers seldom thinks before opening his mouth, it is an odd choice for a spokesman.

But David Nichols, executive vice-president of K-Swiss sums it up another way, “we wanted to deliver unfiltered straight talk about how awesome TUBES are. Who better to do that than Kenny Powers?” Continue reading K-Swiss Gets a Little Too “Powerful” With Tubes Campaign