Tag: K-Swiss

K-Swiss Introduces 2011 Running Shoes

Triathlon season, despite what the current weather situation, is just around the corner, and this month Trek and K-Swiss held a tam camp in Kona, Hawaii, where the latter introduced four new running shoes for 2011, as well as a new trail shoe that will hit it in 2012.

This is quite a step forward for K-Swiss, which just a few years ago was primarily a tennis brand. Now the times have changed and K-Swiss looks to be a major player in the running market – despite the fact that the company has been on somewhat shaky ground, recently noting that worldwide revenue for 2010 was down almost 10 percent.

But now the company looks to be putting its best foot, or rather shoe forward for 2011. Triathlete reported last week that K-Swiss rolled out the four new shoes, which include the Kwicky Blade-Light, a trainer/racing shoe built upon the Blade-Light sole; the K-Ruuz 1.5, ultra-light flat; the Blade-Light Run, which will be available in a safety-oriented neon reflective sole; and finally the Blade-Max Trail, which features  a sturdier version of the Blade-Light sole.

[Via Examiner: Atlana Shoe Market: new models from K-Swiss]

[Via Triathlete: K-Swiss Reveals 2011 Running Shoes At Trek/K-Swiss Triathlon Camp]

K-Swiss Official Website

K-Swiss Gets a Little Too “Powerful” With Tubes Campaign

He’s not an athlete, he just plays one (badly) on TV

Nike didn’t drop Tiger Woods as a spokesman after all of his “problems,” which suggests that even bad boys can still sell products. But the recent decision from K-Swiss to use a fictional athlete to market shoes seems way, way off base. A newly launched ad campaign for the TUBES fitness shoes from K-Swiss features “slightly delusional ex-professional baseball player” Kenny Powers, played by actor Danny McBride, from the HBO series Eastbound & Down. Considering that Powers seldom thinks before opening his mouth, it is an odd choice for a spokesman.

But David Nichols, executive vice-president of K-Swiss sums it up another way, “we wanted to deliver unfiltered straight talk about how awesome TUBES are. Who better to do that than Kenny Powers?” Continue reading K-Swiss Gets a Little Too “Powerful” With Tubes Campaign

Tri-Shoes Show Spirit

K-Swiss K-Ona S Shows Your National Pride

For specialized competition there are specialized shoes, and K-Swiss has a line of running shoes meant for race day for your next triathlon. Check out the K-Ona S line. These ultra-light shoes are just 9oz, and feature a durable Aosta II rubber outsole, and anatomically correct flex-grooves, along with the Superoam technology, Si-18 crash pad and k-EVA midsole. This will help you do the miles as you hit the pavement, as a TPU midfoot shank lets you go the distance.

The mesh/synthetic shoes further feature the K-Swiss Flow Cool System for moisture management, so you’re feet will stay dry on the long road to the finish. And you’ll not only feel good but looking good too, as this line offers multiple national flag inspired design. While there are options for Germany, Japan, Brazil and Australia, we’re especially taken with the American flag design!

K-Swiss: K-Ona S